Public Relations

Elevate Your Voice Share Your Impactful Message for Maximum Engagement and Influence.

Get a Proposal

Why is Public Relations Essential in Communication Strategies?

Media and influential endorsements are pivotal, providing crucial third-party validation and support.

Developing Brand Awareness

Promoting Thought Leadership

Creating Demand in the Marketplace

Public Relations in the Media

At the core of our service platform lies traditional PR, crafting positive narratives across print, broadcast, and online media to establish clients as industry leaders. Precision PR, with enduring connections to reporters across diverse sectors, not only enhances SEO and credibility but also fosters long-term relationships. Beyond local and national press, we extend our reach to foreign-based publications. Collaborating closely with clients, we develop compelling storylines, securing features in leading magazines, trade publications, and influential websites. Our extensive client portfolio enables us to cultivate relationships with journalists, ensuring exposure across media outlets that cater to diverse audiences.

Event Coordination

A company or brand can enhance its visibility within the media and among its core audience through special events, including press conferences, cocktail receptions, company and product launches, designer showcases and more. We plan captivating events that attract broad mainstream exposure. In addition to securing pre-, during and post-event coverage, we frequently arrange for prominent celebrities, politicians, business executives and others to attend and participate in our clients activities, maximizing potential for media exposure and building brand credibility.

Thought Leadership

Building upon a solid foundation with a compelling spokesperson, integrating a strategic, cohesive campaign is crucial for establishing a thought leadership platform. A robust PR team plays a pivotal role in nurturing credibility, guiding communication with media, customers, and internal audiences. Precision PR excels at seamlessly marrying tactical elements with high-level messaging to consistently deliver impactful articles.

Communication during a crisis

At the core of our service platform lies traditional PR, where we strive to cultivate a robust presence through positive coverage in print, broadcast, and online media for our clients. This not only establishes our clients as industry leaders but also enhances their SEO and credibility. Precision PR boasts enduring relationships with reporters across various media sectors, including both local and national press, as well as connections with foreign-based publications. Collaborating closely with clients, we craft innovative storylines to secure features in prominent consumer, trade, glossy, and business magazines. Our efforts extend to securing coverage on popular broadcast programs and influential websites and blogs. With a diverse client portfolio, we maintain relationships with a broad spectrum of journalists, ensuring our clients receive exposure in media outlets catering to diverse audiences.

Shareholder Engagement

A company or brand can elevate its presence in the media and among its target audience by organizing special events such as press conferences, cocktail receptions, product launches, designer showcases, and more. We strategize and execute compelling events designed to garner widespread mainstream attention. Beyond ensuring comprehensive coverage before, during, and after the event, we consistently secure the participation of notable celebrities, politicians, business executives, and other influential figures, enhancing the potential for media exposure and establishing brand credibility.

Strategy for Launch

Building a solid foundation starts with having an articulate and perceptive spokesperson. However, it’s equally crucial to implement a cohesive and strategic campaign for establishing a thought leadership platform. The linchpin in this process is a robust PR team, essential for fostering, evolving, and amplifying credibility within the marketplace. This team serves as a navigational force in the intricate landscape of communication with media, customers, and internal stakeholders. To seamlessly blend tactical consistency with elevated insights into impactful messaging, a strategic PR team is indispensable for consistently producing compelling articles. Enter Precision PR to fulfill this crucial role.

Aligned Strategies - Our Approach to Public Relations

In the realm where your brand’s reputation is shaped by conversations in your absence, public relations becomes your avenue to actively participate. It’s not just about being present; it’s about making a meaningful impact and contributing to the right discussions. Public relations, at its core, involves ensuring your voice is not only heard but resonates for the right reasons. It’s a deliberate effort to foster awareness, nurture esteem, and ensure your message holds significance.

With years of diverse industry experience, facing substantial challenges and seizing opportunities, ONE Global Partner has meticulously crafted a strategic public relations agency model. Going beyond mere media impressions, we focus on creating tangible impressions that leave a lasting mark.

Give and Take in Content Value

Thriving in contemporary PR demands trustworthy relationships with reporters and influencers, a keen eye for compelling stories, an aptitude for amplification, and a hefty dose of persistence. Bringing these elements together forms a dynamic strategy that tackles the communication challenges of today. We term this approach a “content value exchange,” emphasizing the creation of a streamlined effort that presents story ideas in a way that captures the interest of reporters and influencers, extending the life and usefulness of each story.

At the onset of every partnership, ONE Global Partner strategically plans and prioritizes our PR consulting efforts to maximize impact from the start. This process begins with generating and extracting content and story ideas, packaging them into various forms, such as pitches and bylines.

With these insights carefully curated and packaged, we shift to the promotion phase, leveraging our network of media and influencer contacts on national, local, and trade levels to ensure the message reaches the right audiences and outlets.

Quantifying Impact: The Significance of Measurement

IF A TREE FALLS IN THE FOREST, BUT NO ONE IS THERE TO HEAR IT, DOES IT MAKE A SOUND? ONLY IF YOU HAVE THE RIGHT SET OF TOOLS AND METRICS TO CAPTURE IT.

Public relations has long struggled with lackluster performance metrics and attributing earned media activity to organizational goals. ONE Global Partner decided to challenge this reputation and commit to achieving business goals through strategic communications. Gone are the days of reporting total circulation or a website’s unique monthly visitors as “impressions” or applying an “earned media value” based on an arbitrary advertising formula. Instead, we engage in thoughtful analysis that narrates the genuine impact of our PR consulting efforts.

With the advent of industry tools, data, and technology, we can now measure and attribute the business ROI comprehensively. Our measurement approach encompasses:

Genuine reads and the demographic makeup of earned media readers
Social shares and platform-specific performance
Referral traffic meticulously tracked on Google Analytics
Transparent attribution from all online earned media

These data points and more are seamlessly integrated into real-time interactive dashboards, providing efficient data manipulation and robust insights to shape the ongoing communications strategy.

Supplementary Strategies for Enhanced Results

Public relations extends beyond surface perceptions, intertwining with marketing and advertising initiatives for a comprehensive strategy across channels and scenarios. Beyond ideation, pitching, and influencer relationships, ONE Global Partner employs diverse tactics to amplify the impact of PR endeavors. Ongoing studies affirm the pivotal role of third-party endorsement in decision-making and building brand affinity.

Contributed Content

Conferences

Coverage Optimization

Partner With a Digital Marketing Agency That Delivers Growth

We are not just a digital marketing agency; we're your dedicated partners in brand prominence and industry domination. Passionate about marketing, it's in our DNA—we live and breathe it. Yet, what truly fuels our enthusiasm is witnessing our clients propel their businesses to new heights through our collaboration. Contributing to the success of another business is immensely gratifying. Whether you're a budding startup or an established enterprise, we aspire to guide you towards unprecedented growth. If this resonates with your vision, let's embark on a conversation that paves the way for your business to flourish.

Talk To Us

Launch Your Business Growth Journey Now

Explore the depths of your business and goals.
Develop customized strategies to propel you towards your objectives.
Define expectations, deliverables, and budgets.